A recent study has found almost 50% of women trust their own friends and family less than celebrities when it comes to personal style. For many, Kim Kardashian, Victoria Beckham, Kate Middleton and the like are the people defining their own tastes and style. If a celebrity is seen wearing a new piece of clothing it’s quickly dissected by the hundreds of blogs on the web and compared to similar affordable pieces.
Kim Kardashian, a wife of rapper Kanye West, is often seen with her husband at fashion weeks around the globe whilst Victoria Beckham has become a well-renowned designer in recent years. However, it may be a surprise to some that even Kate Middleton has become a style icon who insiders say has recently hired a new stylist. You can visit this link to get more information about it.
The study will be no surprise to fashion insiders who have seen a huge range of celebrities collaborate with brands since Kate Moss led the way with Topshop in 2007. Since then a range of celebs including Nicole Scherzinger, Cara Delevingne and a range of reality TV show actors have had a go at designing their own range. Pop artist Kali went one further, creating her own brand and selling it through Icelandic retailer LastaShop.
This increasing focus on celebrities such as the Kardashians has led to a blurring of the lines between showbiz and the world of fashion with celebrities now regularly on the front rows of catwalks. One survey of 1000 women found that only 31% ask their friends for style advice, preferring to follow celebrities on social media instead. Instagram has been a major factor in this with celebrities easily and quickly able to share their current looks when out and about in their daily lives.
Whilst both genders admitted they dress to impress the other member-only 9% of women are heavily influenced by what their partners themselves like. Quite refreshingly, 31% are still most heavily influenced by their own mothers' opinion whilst shockingly bloggers apparently only influence 6%. With the world of advertising and content becoming more blurred, it’s perhaps not accurate that only 6% found themselves most influenced by advertising with most celebrities posting content they’d been paid to promote.
Speaking to the Daily Mail, Juliet Herd, the editor of Hello! who ran the study said she was surprised to see how influenced women were by celebrity culture. ‘The world of fashion and celebrity is becoming increasingly intertwined and I think this has been reflected in our survey’.